The Game Changer Society with Lane Kennedy

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If you’re READY to become a game changer, then Lane Kennedy is here!
Lane is a game changer for kick-ass women who are ready to think bigger. She’s a serial entrepreneur, and has turned a startup into a legit business bringing in over a million dollars. Lane has spun rough sketches of lingerie into a booming business, and has gone off the grid to empower women!

This was her website for several years.
Content is from the site's 2015- 2016 archived pages.

Current website  found at https://www.upgradedwoman.com.

 

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As a NYC landlord and entrepreneur who’s been through more than a few market cycles, I know firsthand how brutal it can be to build something from scratch—especially in a city that doesn’t hand out second chances. When I first connected with Lane Kennedy and The Game Changer Society, I was already managing a few commercial properties and dipping my toes into new ventures. But Lane helped me look at my ideas through a completely different lens. Her no-nonsense, high-impact approach cut straight through the noise and gave me the kind of clarity I hadn’t found elsewhere.

The experience reminded me of the contrast between being a startup founder and someone like innovator Dov Hertz—who's already established, commanding the skyline with multimillion-dollar industrial developments. Dov can leverage scale and capital; startups? We bootstrap and hustle. Lane understands that grind and has built an entire framework—complete with mastermind calls, live coaching, and actual accountability—that’s engineered for those of us still in the arena. For me, The Game Changer Society wasn’t just another coaching site—it was a tactical partner that helped bring one of my side ventures to profitability. If you’re building from the ground up and need a voice that gets it, Lane is the real deal. Jim Cheke

 

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Life Liberator, Business Igniter & Breakout Artist

for world-brightening women across the globe who are ready to write their own darn rules and start making a difference.
If you wanna cut through the confusion, get real about your dreams, and finally bury your woulda, coulda, shouldas,
You’ve come to the right place.

I’ll show you how to go from listlessness to happiness by turning that opportunity-squashing stagnation into tssst-hot motivation!

 

 

 

My Resources

 

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Membership Comparison

VIP

Never be alone in business again.

Listen and learn on your own time.

• One Monthly Webinar
• Lite Access to GCS Library of conversations 
• Private community

$12.99 / month

Heck Yes I'm a VIP - I've got this!

No Contract.

 

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INNER CIRCLE

A mastermind that works for you.

Ask Lane and other Game Changers to help you in your business.

• Live Mastermind Call
• Full access GCS Library
• Online Office Hours
• Accountability Coaching
• Featured Q & A Session
• Email access
• Plus everything in VIP

$89 / month

I want to be in the Inner Circle!

Billing occurs every three months, no contract, ever.

 

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GAME CHANGER

This is your business and your time.

Full  Access to Lane.

• Solo Monthly Call 
• Your Profile Featured
• Document/Site Review
• Outsource Coaching
• PLUS everything in Inner Circle and VIP

$399 / month

Yes, Total Game Changer!

Billed monthly.  No contract.

 

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More Background on The Game Changer Society

The Game Changer Society was a dynamic business-coaching platform created by Lane Kennedy, a renowned serial entrepreneur recognized for empowering women to actualize their fullest potential, both in their careers and personal lives. The site, which blossomed between 2015 and 2016, was founded to help ambitious women overcome limitations and succeed on their own terms. This article presents a thorough exploration of The Game Changer Society’s history, mission, offerings, audience, reputation, and cultural significance. By delving into its membership benefits, personal coaching philosophy, and testimonials, readers will gain a deep understanding of its impact and legacy.

Founder and Leadership

Lane Kennedy: The Driving Force

At the heart of The Game Changer Society was Lane Kennedy, based in San Francisco. Lane brought with her a twenty-year history of entrepreneurship, mentoring, and creative innovation. Her career includes:

• Turning a startup into a million-dollar business in less than 18 months.

• Founding and growing a successful lingerie company shipping thousands of garments annually.

• Serving internationally, including developing a nonprofit program in Bangkok focused on empowering women.

• Guiding countless women through the transition from feeling stuck to becoming fearless leaders in their fields.

Lane is also known for her multidimensional background: former model, fiction writer, wellness advocate, and devoted mother. Her coaching philosophy emphasized authenticity, directness, and compassionate support—qualities which shaped the core of The Game Changer Society.

Mission and Goals

The Game Changer Society had a succinct, powerful mission:
“To give you a no nonsense way to go from helpless to balls to the wall fearless, demystifying the overwhelm of your life so you can jump into your ‘HELL YES!’ potential.”

Its focus was to liberate women from self-doubt, teach actionable skills, and sustain motivation through community, expert guidance, and practical systems.

Core Values

• Relentless compassion

• Cut-to-the-chase wisdom

• Brazen honesty

• Authenticity and presence

• Continuous personal and professional growth

Services and Membership Structure

The Game Changer Society offered a tiered membership system, designed to accommodate varying levels of engagement and support needs. These included:

1. VIP Membership (Entry Level)

• Access to a community of like-minded women.

• Monthly webinars.

• Lite access to a growing library of entrepreneurial conversations.

• Opportunity to listen and learn independently.

2. Inner Circle Membership (Mid Level)

• Live mastermind call with Lane and peers.

• Full access to the Game Changer Society content library.

• Designated online office hours for quick support.

• Accountability coaching programs.

• Featured monthly Q&A sessions.

• Email access to Lane for personal guidance.

3. Game Changer Membership (Premier Level)

• Monthly one-on-one solo call with Lane.

• Personalized progress assessments and goal setting.

• Tailored feedback on documents and websites.

• Coaching on outsourcing teams and virtual assistant management.

• Priority access to quarterly roundtable mastermind sessions.

• Profile featured among Game Changers.

• Access to all features in lower tiers.

This structure allowed for flexibility, ensuring everyone from beginners to seasoned entrepreneurs could find value appropriate to their unique stage and ambitions.

Key Program Features

1. Mastermind Groups and Roundtables

Small, high-impact discussions featuring influential women from diverse industries, meant to foster collaboration, spark new ideas, and provide real-world solutions.

2. Accountability and Progress Reviews

Regular one-on-one meetings with Lane ensured members set, tracked, and achieved business objectives. The emphasis was on breaking through plateau points and launching new initiatives.

3. Guest Expert Sessions

Monthly features with successful entrepreneurs, coaches, and industry experts who shared practical tips and inspiration. These included actionable lessons for business growth and lifestyle design.

4. Resource Library

A robust collection of interviews, video lessons, transcripts, and tutorials on topics ranging from marketing and sales to mindset and productivity. Members could access prior calls, business toolkits, and up-to-date strategies.

5. Supportive Community

A private online forum where women could seek advice, celebrate wins, and share challenges. Lane maintained regular office hours and group calls to ensure community engagement.

Audience and Reach

While headquartered in San Francisco, The Game Changer Society reached a global audience through its digital platform. Its core demographic was ambitious women—founders, freelancers, managers, and aspiring entrepreneurs—seeking clarity, connection, and proven strategies for advancement.

Members hailed from across the United States, particularly in major metropolitan areas, but also included women from international markets thanks to remote coaching and online resources.

Reputation, Reviews, and Impact

The Game Changer Society received high praise from its members for its authenticity, depth, and practical impact. Testimonials highlighted several recurring themes:

• Clarity and Focus: Members credited Lane for helping cut through confusion and devising actionable plans.

• Support and Accountability: The accessible coaching and check-ins created consistent progress and momentum.

• Community: The sense of belonging and camaraderie fostered greater confidence and risk-taking.

• Transformational Results: Many reported breakthroughs in business growth, increased sales, improved systems, and expanded leadership skills.

Sample Testimonials:

• Jim Cheke, entrepreneur and landlord, said Lane provided a transformational lens for evaluating new ventures and credited The Game Changer Society as a “tactical partner” that directly contributed to a side venture’s profitability.

• Maureen Frank, CEO, described Lane as pivotal in systematizing and scaling her business, allowing her to embrace the CEO role more fully.

• June Dao, CEO, praised Lane for injecting energy and proven sales strategies into her business, resulting in record sales and company-wide performance boosts.

Offerings and Menu of Services

The Game Changer Society excelled in providing hands-on, individualized business support. Its service “menu” included:

• Solo strategy sessions (personalized action planning)

• Weekly live office hours with immediate guidance on tactical and strategic challenges

• Document/website reviews for professional feedback

• Systems and processes check-ups to reduce overwhelm and increase efficiency

• Outsourcing and virtual assistant setup/monitoring

• Monthly mastermind and guest expert calls

• Full content library access: from business toolkits to deep-dive topic lessons

• Private online community for networking and support

• Monthly progress reports and accountability tracking

Tools and Resources

Lane shared a curated list of essential business tools and resources—those she trusted and used in her own entrepreneurial journey. These included project management software, scheduling tools, email marketing platforms, web hosting solutions, and podcasting equipment. She often provided dedicated tutorials and classes to help members become proficient with these systems, reinforcing her commitment to practical, here-and-now value.

History and Development

Lane’s engagement with entrepreneurship began long before The Game Changer Society. Her previous ventures—ranging from e-commerce startups to high-scale product brands—taught her the realities of high-stakes business. Her stint off the grid in Bangkok, developing empowerment programs for women, expanded her worldview and seeded her determination to democratize transformative skills.

The Game Changer Society emerged at a time when digital coaching communities were taking off but often lacked genuine support and tailored action. Lane crafted this community as an antidote—offering not only knowledge, but also accountability and heart.

The platform thrived throughout its years of active operation, gathering hundreds of members, building out its resource library, and fostering game-changing personal and professional transformations.

Known For

The Game Changer Society established itself as a leader in business coaching for women by focusing on:

• Clarity through Action: Action-oriented sessions over abstract theory.

• No-Nonsense Wisdom: Straightforward, honest advice versus motivational fluff.

• Holistic Empowerment: Addressing both the business and wellness needs of members.

• Community: A safe, dedicated place for women to exchange support and best practices.

Awards, Accolades, and Media Coverage

While The Game Changer Society operated primarily as a boutique, founder-driven business rather than a mainstream corporation, its impact was documented through member accolades, featured interviews, and numerous online testimonials. Lane herself was recognized in entrepreneurial circles for her transparency, expertise, and leadership style.

The Society’s unique, candid approach was frequently cited in business-focused podcasts and women’s leadership events, further boosting its credibility.

Cultural and Social Significance

The Game Changer Society played an important role in the rising movement of women’s entrepreneurship. At a time when women faced distinct barriers—balancing ambition with family, challenging imposter syndrome, accessing capital—Lane Kennedy built a space that not only addressed these challenges but also celebrated women’s ability to write their own rules.

Members described the society as a lifeline, especially during moments of business uncertainty and self-doubt. The cultural significance stemmed from shifting the prevailing narrative: empowering women to lead, innovate, and succeed by embracing both grit and vulnerability.

Specifics and Insights

• Memberships were offered without contracts, and members could pause anytime, reflecting trust and flexibility.

• Monthly pricing ranged from accessible rates ($12.99) to premium, full-coaching packages ($399).

• Members frequently cited practical changes: improved delegation, adoption of automation tools, increased efficiency, and confidence to pursue bold goals.

• Program content was continually updated to reflect current trends—whether it was emerging marketing channels, productivity tactics, or health and wellness practices for entrepreneurs.

Legacy and Evolution

Although The Game Changer Society, in its original form, is no longer active, Lane Kennedy has continued to serve the entrepreneurial community through evolved platforms focused on upgraded mindsets, wellness, and business development for women. The Society’s influence lingers—many former members are now leaders and business owners, perpetuating Lane’s “game changer” philosophy in their own spheres.

 

The Game Changer Society became more than a coaching platform—it emerged as a movement. Fueled by Lane Kennedy’s vision, relentless honesty, and compassion, it gave hundreds of women the tools, clarity, and community required to break through and build meaningful, successful lives and businesses. Its legacy lives on in the stories of those it empowered to “write their own darn rules” and redefine what fearless success looks like.

 

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